How Rainbow Midwest replaced on-paper processes with a digital sales experience
Rainbow Midwest, a leading distributor of residential and commercial playground solutions, struggled to consistently deliver an outstanding customer ordering experience. With a manual, paper-based sales system in place and a large, diverse product line with deep customizations available, they needed a digital process that would eliminate errors, lost documents, and data security concerns.
To transform Rainbow Midwest’s complicated quote-building and order-entry process into a streamlined workflow, we focused on properly configuring their Salesforce Lightning and Inbox products to accelerate their sales system, standardize all orders, and improve professionalism.
Rainbow Midwest needed:
- A robust CPQ solution, customized and systematized around their broad product line.
- Support implementing and integrating new CRM tools for a more efficient sales journey.
- Professional and easy-to-prep sales documents to build credibility through quotes and orders.
Arketek delivered:
- An integrated CPQ experience that streamlines quote-preparation and order management.
- An upgraded CRM tool that connects orders to customer accounts for faster customer support and better sales tracking.
- Clean, easily accessible digital sales docs for clear and accurate communications.
The results:
- Paper-free and error-proof sales processes that reduce the time and effort burden for reps.
- Stronger professionalism and credibility—driving a boost in high-value commercial deals.
- Improved data security that keeps both customer information and payment data safe.
“If I could do it over again, I would have contacted Arketek sooner. Now, with our CPQ platform, we’re faster and we’re much more professional-looking.”
Tom Giles, Licensed Dealer, Rainbow Play Midwest
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When you’re ready to see what your systems can do for you:
Book a no-pressure discovery call with our team.
We’ll talk about your business processes, your CRM, your sales team, and your customer base—and how we can help you optimize each.
