Are you using Customer Relationship Management (CRM) Software in your business? A CRM helps you take customer satisfaction to the next level by collecting and organizing actionable customer data efficiently and error-free. As a business owner, you know that your customers are the single most crucial aspect of your business! No matter what industry you’re in or what kind of products and services you sell, your customers are the driving force behind your business. They provide invaluable feedback, serve as a springboard for new concepts and ideas, and bring in revenue. Although there are many CRMs on the market Salesforce is the best option for any business but don’t just take our word for it here are five reasons why:

1. Salesforce CRM is Easy to Use

Salesforce is so widely adopted in so many industries because of how user-friendly it is. When you use Salesforce as your CRM, your sales reps gain better insight into their accounts, leads, opportunities, and tasks, all from a single platform. Salesforce offers a complete 360-degree view of each customer, which helps your team make better business decisions and close deals faster. Salesforce is also easy to navigate between modules and can be used to collaborate with your colleagues quickly.

2. Your Data is Secure with Salesforce

Studies have found that the cloud is more secure than on-premises legacy systems. However, it’s understandable that many business owners are concerned about data security. Fortunately, Salesforce is just as concerned as business owners. That’s why the company has developed a custom data security model that includes sharing tools to secure data access at different levels. Salesforce also employs a host of engineers and data security professionals who are always on standby and ready to guarantee that the cloud and data are never at risk.

3. Salesforce Leverages the Cloud

Not only is the cloud safer for your private data, but using the cloud actually cuts down on costs for your business. Salesforce’s innovative SaaS solutions ensure that your company’s sales efforts improve, and your communication is more enhanced through the various Salesforce cloud offerings. These cloud offerings include Sales Cloud, Service Cloud, and Sales Chatter. Sales Cloud is a feature-packed, tool-loaded platform that takes care of everything customer-related, from contact management to sales pipeline monitoring, and lead nurturing to performance analytics. When you leverage the efficiency that these tools lend your business, you will see a better sales process and lower overhead costs!

4. Salesforce is Packed with Features

Another reason why Salesforce is the best CRM is its chock full of features like no other CRM software on the market. Features include contact management, workflow creation, task management, opportunity tracking, collaboration tools, customer engagement tools, analytics, and intuitive, mobile-ready dashboard. If that’s not enough, there are even more features designed for marketers such as social media integration, marketing leads monitoring and email integration. Salespeople also get their helpful features such as sales forecasting, sales communities, and sales lead monitoring. Phew!

5. You’ll Love Salesforce’s AppExchange Ecosystem

If, for some reason, Salesforce is missing a built-in app that your business needs, you can always find it on Salesforce’s AppExchange platform. AppExchange allows you to develop and market your app or gain access to numerous useful, secured and verified apps and integrations built by others. Learn more about it in our blog post.

Arketek Will Help You Setup Salesforce Today

Not only is Salesforce the best CRM out there, but you can fully integrate Salesforce into your company with zero effort! That’s right, Arketek is a Salesforce consultancy, which means we take all the hard work off your plate and ensure that your transition to Salesforce is smooth and efficient. Our goal is to streamline and improve your business processes to create a seamless user experience for employees, clients, and partners. So get in touch with us today and let us know how we can help you achieve your business goals.