Are you striving to offer a consistently superior customer experience in the midst of transitioning your team to work from home? Although you may be dealing with new challenges, providing exceptional customer service doesn’t have to be one of them. All you need is Customer Relationship Management (CRM) software! In fact, 74% of salespeople believe that CRM data is key to closing more deals – and there are several more benefits of using a CRM system for your remote business. Read on to find out:
Improve the Way You Organize Information
If you’re looking to provide your customers with the kind of experience that pays off, then you want to know as much as you possibly can about their needs, wants, and pain points. It’s imperative to document everything your customers do and every interaction they have with your business. To do so, you need to leverage advanced organizational technology that can accurately quantify and categorize data. Plus, now more than ever, you need to make sure this data is available to your staff no matter where they’re working. Fortunately, thanks to CRM systems like Salesforce, you can store a vast list of customers along with every important detail about them. Moreover, you can connect CRMs like Salesforce to the cloud, so your team can access it from anywhere in the world at any time! That means whoever is helping the customer in question, gains access to the same actionable data instantly. This will save your employees time and make your sales process more efficient for the customer too!
Strategically Plan Your Sales Performance
The key to closing more sales is your ability to plan strategically and make informed decisions. With the built-in reporting features that CRMs like Salesforce offer, you can easily find critical metrics such as monthly recurring revenue (MRR) and year-over-year (YOY) growth. These reporting features make it simpler for your sales team to identify trends and establish performance-related forecasts. What’s more, a CRM system will allow your company’s reps and sales managers to see which activities and sources are the most profitable. They can then use this information to help the team create sales projections and adjust pipeline estimates as needed – even from the comfort of their home office.
Setting up or integrating a new CRM system can be costly up-front. However, the benefits far outweigh the costs over time. When you use a CRM system like Salesforce, your business will see a massive improvement in customer service, customer retention, communication, and efficiency across multiple teams. With a CRM system, you’re not only reducing the cost of acquiring new customers, but you’re improving your customer retention rate too. In fact, CRM software is known to improve customer retention by 27%! With stats like that, you can see it’s well worth any initial expense.
There are so many benefits to using a CRM for your remote business that it’s beyond the scope of this post to discuss them all. However, if you’d like to learn more about the benefits of using CRMs like Salesforce get in touch with Arketek today. We help companies empower their teams to work from home, with Salesforce. We’ve created a streamlined process to help companies get up and running quickly, since we know you’re looking for solutions during these trying times. So, let’s work together to keep your momentum going! Contact Arketek today.